LaunchWords
Ad X-ray · collected 5 Oct 2026

Gymshark

gymshark.com · Activewear

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02 · Their customers say

15/40 reviews

Support that answers fast and fixes the problem

“I received quick responses and they sorted my issue without any problems”

Read the review on Trustpilot
03 · The gap

Fast help when an order goes wrong

None of the 10 sampled ads mention it.

A message to test

Wrong size or a faulty item? Expect a quick response and immediate help, sorted without any problems.

Proposed copy, not a customer quote
Why, and how to test it
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10 own-page ads sampled40 recent Trustpilot reviews, 3 Oct 2026 to 5 Oct 2026Collected 5 Oct 2026Quotes source-checked
01 · The ads

What Gymshark’s ads repeat

10 active ads from Gymshark’s own page, sampled from Meta’s Ad Library: a sample, not the full ad inventory. “Running since” is a start date. It says nothing about spend, sales or results.

  1. Message 1

    8/10 ads

    Extra 10 percent off with a welcome code

    “Extra -10% avec le code WELCOME10”

    Ad text · Meta Ad Library
  2. Message 2

    5/10 ads

    Motivation and new personal records in the kit

    “Ça sent une motivation à bloc et de nouveaux PRs dans ces tenues”

    Ad text · Meta Ad Library
  3. Message 3

    2/10 ads

    Sale up to 50 percent off

    “Get up to 50% off our gym and workout clothes.”

    Ad text · Meta Ad Library

The 10 sampled ads

Small copies of Gymshark’s own ads, each linked to its original in Meta’s Ad Library.

Show all 10 adsShow fewer ads
02 · The customers

What customers bring up

The 40 most recent Trustpilot reviews, 3 Oct 2026 to 5 Oct 2026. A review can mention several themes, so counts overlap.

3.5 / 5 overall on Trustpilot · 42,062 reviews in total at collection. That rating covers the whole profile, not just these 40.

  1. 15/40 reviews

    Support that answers fast and fixes the problem

    “I received quick responses and they sorted my issue without any problems”

    Trustpilot · 4 Oct 2026 · Read the review
    Customers who disagree

    “I was stuck dealing with an unhelpful AI chatbot that provided zero actual support or resolution.”

    Trustpilot · 4 Oct 2026 · Read the review

    “I’ve spent nearly a month going back and forth with customer service”

    Trustpilot · 3 Oct 2026 · Read the review
    1 more quote

    “Very helpful fixed the problem as quickly as they could”

    Trustpilot · 3 Oct 2026 · Read the review

  2. 9/40 reviews

    Clothes praised for quality and fit

    “I find the clothes really nice and fit my body type perfectly”

    Trustpilot · 4 Oct 2026 · Read the review
    Customers who disagree

    “Gymshark used to be so good now everything is getting made out of cheap material”

    Trustpilot · 4 Oct 2026 · Read the review

    “the quality of the clothes match the cheap price tag”

    Trustpilot · 3 Oct 2026 · Read the review
    1 more quote

    “great quality clothing at a reasonable price”

    Trustpilot · 4 Oct 2026 · Read the review

  3. 8/40 reviews

    Late, lost or slow deliveries

    “Order was due Tuesday and by Saturday it still hadn’t arrived.”

    Trustpilot · 3 Oct 2026 · Read the review
    Customers who disagree

    “Everything turned up very quickly”

    Trustpilot · 3 Oct 2026 · Read the review

    “Quality product looks great with fast delivery”

    Trustpilot · 3 Oct 2026 · Read the review
    1 more quote

    “Takes 5-6 days to receive the items where other companies can do this in half the time.”

    Trustpilot · 4 Oct 2026 · Read the review
03 · The gap

Messages to test

What customers bring up that the text of these 10 sampled ads may be missing. Proposed copy to test, not a promise of results.

  1. Message to test · 01

    Wrong size or a faulty item? Expect a quick response and immediate help, sorted without any problems.

    Proposed copy, not a customer quote

    Fast help when an order goes wrong

    Customers say support answered quickly and sorted their order problems (15 of 40); none of the 10 sampled live ads mention it

    The customer words behind it

    “I always get a quick response and immediate help”

    Trustpilot · 3 Oct 2026 · Read the review
    1 more quote

    “they sorted my issue without any problems”

    Trustpilot · 4 Oct 2026 · Read the review

    The test Run against your current ad with the same audience, offer and spend; watch click-through rate and cost per purchase

    Before using it Depends on having had a problem, which most buyers will not have. 12 of 40 sampled reviews describe support as slow, automated, hard to reach or unable to resolve, so test only where support capacity can back the claim.

  2. Message to test · 02

    Late parcel, return or exchange? See where it stands at every step, without having to chase the issue.

    Proposed copy, not a customer quote

    Knowing where a parcel, refund or exchange stands

    Customers say they had to follow up, sometimes repeatedly, to find out where a parcel, refund or exchange stood (10 of 40); none of the 10 sampled live ads mention it

    The customer words behind it

    “having to chase the issue myself”

    Trustpilot · 3 Oct 2026 · Read the review

    The test Run against your current ad with the same audience, offer and spend; watch click-through rate and cost per purchase

    Before using it This answers a complaint rather than echoing praise. Only run if order and return status is visible in the app and refunds and exchanges move on time; otherwise the ad promises what these 10 reviewers say they did not get. 3 of 40 describe returns as easy, so experiences vary.

  3. Message to test · 03

    Start with our AI help, then the human help takes you the rest of the way.

    Proposed copy, not a customer quote

    A real person behind the chatbot

    Customers say automated or standard replies left them stuck (4 of 40), while 2 of 40 credit the hand-off from the AI assistant to a person; none of the 10 sampled live ads mention it

    The customer words behind it

    “the ai help and then the human help really helped me out”

    Trustpilot · 3 Oct 2026 · Read the review
    1 more quote

    “a worker who took me the rest of the way”

    Trustpilot · 3 Oct 2026 · Read the review

    The test Run against your current ad with the same audience, offer and spend; watch click-through rate and cost per purchase

    Before using it Small n on the praise side (2 of 40), and it only matters to customers who contact support. Only honest if every chat can reach a person in the test market.

Read this with the research

What this can’t tell you

  • Ads: 10 active ads from a keyword search for Gymshark in the Meta Ad Library, own page only. This is a sample, not the full active set, and there is no spend or reach data.
  • Days running shows how long an ad has been live, not how well it performs.
  • The visible ad copy is French, while 33 of 40 sampled reviews are in English and several mention UK couriers or pounds, so the ads and reviews may reflect different markets.
  • Reviews: the 40 most recent of 42,062 on Trustpilot, all from 2026-10-03 to 2026-10-05. A three-day window skews toward people who just had a support, delivery or return event, and invited reviews tend to skew positive; neither represents the whole customer base.
  • Most sampled reviews describe service events rather than the product. Product praise is mostly brief (for example, Good quality), so it is a weak base for product claims.
  • Counts include 7 reviews in Dutch, French, German or Spanish, read in the original; the quotes shown are in English.
  • Quotes are verbatim, including original spelling and punctuation; reviewer and staff names are omitted.
  • Catalog and carousel card body, title and link-description text from the same source pull are included. Repeated-message counts include exact matching card excerpts; template placeholders are omitted.
  • This public snapshot can become outdated. Source pages and ads may change after collection.
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