Tell us your brand and 2 competitors. We read your latest reviews and their live Facebook and Instagram ads, then send you a PDF with 3 ad ideas to test: the copy, a visual preview and the evidence behind every line.
Secure checkout by Stripe. We check your brand within 1 business day; if there isn’t enough evidence for a useful brief, you get a full refund. Your PDF arrives by email within 2 business days of payment.
Pay US$19 and name 2 competitors at checkout, or ask first. It takes a minute.
2
We read the evidence
Your latest Trustpilot reviews and everyone’s live Facebook and Instagram ads. Every quote is checked word for word.
3
You get 3 ad ideas
A PDF with the ad copy, a visual preview, the customer words behind each idea and a simple test. Within 2 business days.
The full sample, start to finish.
Written as Tentree would receive it, compared with Gymshark and The Oodie, from public data collected 5 Oct 2026. Tentree didn’t order it and has no connection with LaunchWords.
Tentree's sampled ads all lead with the 10 trees (10 of 10), often with clothes kept out of landfill (5 of 10). Its 40 most recent Trustpilot reviews mostly talk about something else: fast, helpful fixes when an order goes wrong (27 of 40) and quality (13 of 40). Neither Gymshark's sampled ads (a welcome code, 8 of 10) nor The Oodie's (softness, 8 of 10) mention help with orders, so that is the clearest room for Tentree to test.
Idea 1 of 3: Fast fixes when an order goes wrong
Wrong size or a missing piece? Tell us and we'll sort it fast. Your order still plants 10 trees.
Sample ad concept, never published
T
Tentree(sample concept)Sponsored · preview
Swaps, missing pieces and mix-ups, fixed quickly by our team. Every item still plants 10 trees.
TENTREE.COMWrong size? We'll sort it fast.
Shop now
AI-generated concept image, not a Tentree product photo. Confirm product and service claims before running an ad like this.
Why test it
Your customers praise how fast your team fixes wrong sizes, missing items and defects (27 of 40 recent reviews); none of your 10 sampled ads mention it. Your ads lead with the 10 trees instead (10 of 10).
“My exchange was processed quickly and correctly.”
Neither competitor's sampled ads mention help with orders: Gymshark's lead with a welcome code (8 of 10) and The Oodie's with softness (8 of 10), while 13 of The Oodie's 40 recent reviews describe an order that went wrong and 8 of Gymshark's describe late, lost or slow deliveries.
Check first
6 of your 40 recent reviews describe slow or missing replies. Check current response times before promising speed, and quote a reviewer in an ad only with their permission.
Image direction, more customer words and the test plan
Headline
Wrong size? We'll sort it fast.
Ad text
Swaps, missing pieces and mix-ups, fixed quickly by our team. Every item still plants 10 trees.
Image direction
Candid 4:5 photo: hands opening a recycled kraft mailer on a wooden table, a folded sage-green hoodie inside and a small handwritten card that says swap sorted. Soft window light, natural colours, nothing staged, clear space at the top for a headline.
“they were extremely helpful in sending out the proper items quickly”
How to test it. Run against your current 10-trees ad with the same audience, offer and spend; watch click-through rate and cost per purchase.
Proposed copy, not a customer quote. The visual preview is an AI concept image, not a Tentree product photo.
Idea 2 of 3: Quality customers notice
The 10 trees are the bonus. The quality is the point.
Sample ad concept, never published
T
Tentree(sample concept)Sponsored · preview
Our customers keep bringing up the quality. Every item still plants 10 trees.
TENTREE.COMQuality first. 10 trees on top.
Shop now
AI-generated concept image, not a Tentree product photo. Confirm product and service claims before running an ad like this.
Why test it
13 of your 40 recent reviewers call the clothes high quality; none of your 10 sampled ads mention quality. The ads lead with trees (10 of 10), landfill (5 of 10) and comfort (2 of 10).
“The clothing is superior to any brand I have bought online.”
Gymshark's reviews are split on quality: 9 of its 40 praise quality and fit, and the same sample includes reviewers who say the material got cheaper. The Oodie's sampled ads sell softness (8 of 10), not quality.
Check first
One recent review says leggings split at the seams within five months. Talk about quality, not durability, and check return reasons for the products you feature.
Image direction, more customer words and the test plan
Headline
Quality first. 10 trees on top.
Ad text
Our customers keep bringing up the quality. Every item still plants 10 trees.
Image direction
4:5 close-up product photo: the stitching and fabric texture of an earth-toned knit sweater draped over a wooden chair, natural daylight, shallow depth of field, no people, calm neutral background, clear space at the bottom for text.
“We are so impressed with the quality and pride you take in your clothing.”
How to test it. Run against your current 10-trees ad with the same audience, offer and spend; watch click-through rate and add-to-cart rate.
Proposed copy, not a customer quote. The visual preview is an AI concept image, not a Tentree product photo.
Idea 3 of 3: Mystery boxes customers enjoy
Feeling lucky? Try a mystery box. Every piece still plants 10 trees.
Sample ad concept, never published
T
Tentree(sample concept)Sponsored · preview
A surprise mix of Tentree pieces, picked in your size. Every item still plants 10 trees.
TENTREE.COMFeeling lucky? Try a mystery box.
Shop now
AI-generated concept image, not a Tentree product photo. Confirm product and service claims before running an ad like this.
Why test it
5 of your 40 recent reviewers enjoy the mystery or surprise boxes, and one says the value beat the advertised discount; none of your 10 sampled ads mention them.
“I find the value way more than even the advertised discount.”
Gymshark's sampled ads compete on price with a welcome code (8 of 10) and a sale of up to 50 percent (2 of 10). A mystery box is a value offer that isn't a straight discount, and The Oodie's sampled ads don't use one.
Check first
Thin evidence (5 of 40), and in 2 of those 5 the sizes were wrong at first. Confirm boxes are on sale and the size choice is clear before running it.
Image direction, more customer words and the test plan
Headline
Feeling lucky? Try a mystery box.
Ad text
A surprise mix of Tentree pieces, picked in your size. Every item still plants 10 trees.
Image direction
Overhead 4:5 photo of an open recycled cardboard box with a large question mark stamped on the lid, folded sweaters, a cap and a light jacket in earthy colours inside, warm natural light, playful but uncluttered, clear space at the top for a headline.
“rolling the dice on the mystery boxes for a couple of years now”
Room for you: Gymshark's sampled ads compete on price, and none mention help with orders or deliveries. Showing how fast you fix order problems is a hypothesis worth testing against it.
Room for you: The Oodie's sampled ads sell softness and big customer numbers (5 of 10), while 13 of its 40 recent reviews describe an order that went wrong. A promise to fix mistakes fast is a hypothesis worth testing against it.
Tentree: 10 sampled Meta ads; its 40 most recent Trustpilot reviews span 16 Jul 2025 to 29 Sep 2026; overall rating 4.1 across 360 reviews.
Gymshark: 10 sampled ads, with French ad copy; 40 reviews from 3 to 5 Oct 2026, a three-day window that skews toward recent support and delivery events; overall rating 3.5 across 42,062 reviews.
The Oodie: 10 sampled ads; 40 reviews from 12 Aug to 4 Oct 2026; overall rating 3.6 across 37,186 reviews. The customer counts in its ads were not checked here.
Gaps are judged on ad text only (titles, bodies, card text), not images or video. Ads are a sample, not the full inventory.
These are messages to test, not predictions. Headlines, ad text and image ideas are proposed copy, not customer quotes.
SAMPLE built from public data collected 5 Oct 2026 to show what a brief contains. Tentree did not order it and has no connection with LaunchWords.
Every quote above links to its review. The PDF lists every ad and review link.
From public reviews to an ad you can test.
Match the right brand
We keep a brand’s own ads and drop resellers and similarly named pages.
Read the full ad copy
Including catalog and carousel card text, so template placeholders never count as messages.
Count what customers repeat
Distinct reviews only, duplicates removed, with the sample size and dates beside every number.
Check every source
Quoted words must match the linked review, and complaints that challenge an idea stay in.
Turn the finding into a draft
A headline, ad text and a visual preview, plus a test against your current ad. A person reads the cautions before your brief is sent.
Ad research tools are built for teams who study ads all day. You need one thing: your next ad.
How the LaunchWords brief compares with other ways to research your next ad
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Doing it yourself
Price
US$19, once
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Free, plus your afternoon
Commitment
None. One payment.
Monthly or yearly plan
Per report
None
Built for
Founders and small teams who need their next ad
Teams that research and make ads every day
Agency strategy and new-business teams
Anyone with hours to spare
You walk away with
3 ad ideas with copy, a visual preview, the customer words behind them and a test plan
Ad libraries and AI tools (concepts, scripts, review mining) to run yourself
A brand-intelligence report
Notes, if you finish
Prices from each company’s own pricing page on 10 Oct 2026, in US dollars: Foreplay, Atria and Waldo. They’re good tools for what they do. LaunchWords does one smaller job, for one brand at a time.
Built to be checked.
Real quotes only.Every customer quote is word for word from the review it links to. Our checker rejects anything that isn’t.
Numbers with their sample.19 of 40 reviews, 8 of 10 ads, with the dates. Thin evidence is flagged, not hidden.
Ideas, not promises.Each hook says what to check before you run it. We never predict results.
Pay safely, or not at all.Stripe checkout. Not enough evidence for your brand? Full refund. Prefer to check first? Ask, then pay.
Independent.No affiliation with the brands we analyse. Request a correction any time.
Get yours.
Your brand and 2 competitors. One PDF, ready for your next creative session.
3 ad ideas, with the customer words behind each one
Ad copy and a visual preview for each idea
What your competitors push, and where they leave room
Secure checkout by Stripe. We check your brand within 1 business day; if there isn’t enough evidence for a useful brief, you get a full refund. Your PDF arrives by email within 2 business days of payment.
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Questions about the brief.
What’s in the US$19 brief?+
A PDF for your brand and two competitors: 3 ad ideas to test, each with ad copy (headline and ad text), an image idea and an AI visual preview, the customer words behind it (linked to the review), what your competitors’ ads push and where they leave room, and how to test each idea. You can read a full sample before you buy.
How fast do I get it?+
We check your brand within 1 business day of payment and email the PDF within 2 business days. If there isn’t enough evidence for a useful brief, for example too few recent reviews or no live ads, we tell you and refund you in full.
Can I ask before I pay?+
Yes. Choose “Ask first” and send your brand. We reply within 1 business day with the scope and a secure payment link. You only pay after you agree to the scope.
Are these real customer reviews?+
Yes. Customer quotes are checked word for word against the specific review they link to. Each example shows its collection date, sample size and limits. Proposed ad copy is labelled separately from customer quotes.
Will these ideas make my ads perform better?+
They are ideas to test, not predictions. Public ads don’t reveal spend, sales or conversion rates. We show the evidence and the caveats so you can decide what to test; an ad’s start date is not proof that it works.
Why not just ask an AI chatbot?+
A chatbot can draft copy fast, but it doesn’t go and read your latest reviews and your competitors’ live ads for you, and it can misquote. Every quote in a LaunchWords brief is checked word for word against the review it links to, with counts and dates on every claim.
Where does the research come from?+
Meta’s public Ad Library and up to 40 recent Trustpilot reviews per brand, collected through Monid. Examples are dated snapshots, not live inventories. We check advertiser identity, keep counter-voices and link the original sources. LaunchWords is independent of the featured brands. Contact us to request a correction or takedown.
Who will I be paying?+
LaunchWords is made by W230 Studio, so that’s the name on the Stripe checkout and your card statement. Payment is handled by Stripe; we never see your card details. It’s a one-off US$19 payment, not a subscription.
Your customers already wrote your next ad.
We find it, check it and hand it to you. US$19, once.
