Single brief
US$19once
To try it on one brand.
- Your brand and 2 competitors
- 3 ad ideas with copy and a visual preview
- The customer words behind each idea
- PDF within 2 business days
New ad ideas, every month.
Every plan reads your customers’ latest reviews and your competitors’ live Facebook and Instagram ads, then hands you ad ideas with the copy, a visual preview and the evidence behind each one. See a full sample.
Already subscribed? Manage or cancel your subscription
Choose your plan.
Start with one brief, or get a new one every month as your reviews and your competitors’ ads change.
Best for ongoing ads
Monthly
US$39per month
For brands that run ads every month.
- A new brief every month
- Your brand and up to 4 competitors, swap them any month
- 3 fresh ad ideas each month, with copy and visual previews
- What changed since last month: competitor ads newly seen or no longer seen in our sample, plus new reviews, complaints and praise
- Within 2 business days of each billing date
Start Monthly · US$39/month Cancel anytime from your billing page.
Agency
US$149per month
For agencies with several clients.
- Monthly briefs for up to 5 client brands, under US$30 a brand
- 2 competitors per brand, 3 ideas with copy and previews
- What changed since last month, per client
- PDFs with your agency’s name, not ours
Start Agency · US$149/month Cancel anytime from your billing page.
Subscriptions renew monthly until you cancel; cancelling keeps your plan until the end of the month you’ve paid for. Manage or cancel your subscription . Not enough public evidence for a brand? We refund (Single, Monthly) or swap the brand (Agency). The checkout and your card statement show W230 Studio, the studio behind LaunchWords.
Why monthly is worth it.
A brief is a snapshot. Your customers keep writing and your competitors keep launching ads, and the next idea is usually in what changed. When we collected the gallery brands on 5 Oct 2026:
- 7 daysThe Oodie’s newest sampled ad had been live for a week.
- 6–10 daysAll 10 of Plant Addicts’ sampled ads had started within the previous 10 days.
- 3 daysGymshark’s 40 most recent Trustpilot reviews were all written in 3 days.
- 2 weeksCaraway’s 40 most recent reviews spanned just 2 weeks.
Monthly vs a single brief. A single brief covers 2 competitors once. Monthly covers up to 4, every month, and opens each brief with what moved since the last one, so you spot a competitor’s new offer or a new complaint before you plan your next ad.
Monthly vs ad research tools. Ad-library tools start at US$49/month (Foreplay, billed yearly), and you do the reading. Monthly is US$39 and the reading is done for you.
Agency vs reports. Brand-intelligence reports start at US$249 per report (Waldo Monitor). Agency covers 5 client brands every month for US$149, under US$30 a brand, with your name on the PDF.
Questions about plans.
What do I get each month?
On Monthly, a new brief for your brand and up to 4 competitors: 3 fresh ad ideas with copy and an AI visual preview, the customer words behind each one, and from your second month a page on what changed since your last brief (competitor ads newly seen or no longer seen in our sample, plus new reviews, complaints and praise). It arrives by email within 2 business days of each billing date.
How do I cancel?
Anytime, from your billing page: sign in with the email you paid with and press cancel. No call or email needed. Your plan stays active until the end of the month you have paid for, and you are not charged again.
Can I change my competitors?
Yes. Reply to any brief before your next billing date with the competitors you want next month. Monthly covers up to 4; Agency covers 2 for each client brand.
What if there is not enough evidence for my brand?
We check within 1 business day of each payment. If a brand has too few recent reviews or no live ads, we tell you and refund that payment (Single, Monthly) or help you swap the brand (Agency).
Do you need access to my ad account or sales?
No. We only use public ads from Meta’s Ad Library and public Trustpilot reviews. We never ask for ad account access, passwords or sales data.
Can my agency send the briefs to clients?
Yes. Agency briefs carry your agency’s name instead of ours, and you can share them with the clients they are about.
Who will I be paying?
LaunchWords is made by W230 Studio, so that’s the name on the Stripe checkout, your invoices and your card statement. Stripe handles payment; we never see your card details.
A brief, not another subscription.
Ad research tools are built for teams who study ads all day. You need one thing: your next ad.
| LaunchWords brief | Ad-library tools | Brand-intelligence reports | Doing it yourself | |
|---|---|---|---|---|
| Price | US$19 once, or US$39/month for a new brief every month | From US$49/month (Foreplay) or US$129/month (Atria), both billed yearly | From US$249 per report (Waldo Monitor) | Free, plus your afternoon |
| Commitment | None, or monthly and cancel anytime | Monthly or yearly plan | Per report | None |
| Built for | Founders and small teams who need their next ad | Teams that research and make ads every day | Agency strategy and new-business teams | Anyone with hours to spare |
| You walk away with | 3 ad ideas with copy, a visual preview, the customer words behind them and a test plan | Ad libraries and AI tools (concepts, scripts, review mining) to run yourself | A brand-intelligence report | Notes, if you finish |
Prices from each company’s own pricing page on 10 Oct 2026, in US dollars: Foreplay, Atria and Waldo. They’re good tools for what they do. LaunchWords does one smaller job, for one brand at a time.
Built to be checked.
- Real quotes only.Every customer quote is word for word from the review it links to. Our checker rejects anything that isn’t.
- Numbers with their sample.19 of 40 reviews, 8 of 10 ads, with the dates. Thin evidence is flagged, not hidden.
- Ideas, not promises.Each hook says what to check before you run it. We never predict results.
- Pay safely, or not at all.Stripe checkout. Not enough evidence for your brand? Full refund. Prefer to check first? Ask, then pay.
- Independent.No affiliation with the brands we analyse. Request a correction any time.
Your customers already wrote your next ad.
We find it, check it and hand it to you: US$19 once, or US$39 a month for new ideas every month.